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All services Curated shopping · online or Athens

Personal Shopping

Fewer, better pieces. All yours.

Targeted suggestions for pieces that refresh and strengthen your wardrobe, based on your own identity. Because trends come and go. Identity stays.

  • Online: a curated selection of up to 3 pieces
  • Athens: personal shopping for up to 2 hours
  • Styling direction on how to wear them
Sophia doesn’t suggest something imitative, nor does she make you want to become someone else. She helps you look at yourself and find how to express it authentically, with love and honesty. She has changed the way I think. It’s something truly different, and it isn’t like anything else.
Roi1:1 Style BY DESIGN™

Sound familiar?

  1. I come home with bags and nothing to wear.
  2. I don’t know what’s worth investing in.
  3. Shops wear me out.
  4. Even though I know what suits me, I waste money on pieces I never wear
A grey-haired woman trying a pink blouse in a shop

How it works.

  1. Briefing

    what, why, how much

    On a call we set together what we’re looking for and the budget, based on your life and your identity.

  2. Research

    a few, well-chosen pieces

    I choose pieces that feel like you, not the season’s trends.

  3. How you wear them

    with what you already have

    In about a week: links with notes on how to wear them with what you already own. Or a shopping trip together, in Athens.

Cost per wear

The cheap thing you never wear is the most expensive.

Move the sliders and see what a piece costs you each time you wear it.

The sale “bargain”

cost per wear

One right piece that’s truly yours

cost per wear
Sophia Georgopoulou
Hi, I’m Sophia.

20+ years I design identities for brands all over the world, and I still do. Alongside that, I do the same for people.

Best Agency of the World 2015 · Best Brand Awards

My story →

Personal Shopping

Investmentfrom €150

Incl. VAT · depending on duration. You buy the clothes yourself, on the budget we set together.

Online · up to 3 pieces€150
In person · up to 2 hoursfrom €250

Before anything else, we talk. You tell me what brings you here and what you’d like to change. If it’s not right for you, I’ll tell you.

Tell me what you’re looking for.

The intro call: 20′, by video or phone, no commitment. We get to know each other, you tell me what’s on your mind, and I tell you honestly what would suit you, even if I’m not the right person to work with. Pick a time in my calendar, or write to me here and I’ll reply personally within 1–2 working days.

I prefer
What brings you here?

No commitment. I don’t send spam.

Thank you! ✨

I’ve received your message and will reply personally soon. Check your SPAM folder too.

Want the whole journey, with tools of your own for good?

  1. DiscoverDiscover who you are
  2. EmbraceExpress yourself through style
  3. CelebrateCelebrate your style identity!

6+1 online sessions · €890 · up to 3 instalments

Questions

Before you begin.

How does it work online?

A short briefing, then I send you up to 3 curated pieces with links and styling notes.

Is there a minimum budget?

No. We set the budget together in the briefing.

Will you only suggest expensive brands?

No. Quality doesn’t depend on how luxury a brand is. We find quality, timeless choices on any budget, and we think about second-hand and alterations too.

Is it possible outside Athens?

Online from wherever you are. In person in Athens; outside Athens by arrangement, with accommodation and travel costs.

When do I pay?

By bank transfer, before the session. A receipt is issued.

You are. Let it show.

from my Instagram

@stylebydesigngr

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