Personal Shopping
Fewer, better pieces. All yours.
Targeted suggestions for pieces that refresh and strengthen your wardrobe, based on your own identity. Because trends come and go. Identity stays.
- Online: a curated selection of up to 3 pieces
- Athens: personal shopping for up to 2 hours
- Styling direction on how to wear them
Sophia doesn’t suggest something imitative, nor does she make you want to become someone else. She helps you look at yourself and find how to express it authentically, with love and honesty. She has changed the way I think. It’s something truly different, and it isn’t like anything else.
Sound familiar?
- I come home with bags and nothing to wear.
- I don’t know what’s worth investing in.
- Shops wear me out.
- Even though I know what suits me, I waste money on pieces I never wear

How it works.
Briefing
what, why, how muchOn a call we set together what we’re looking for and the budget, based on your life and your identity.
Research
a few, well-chosen piecesI choose pieces that feel like you, not the season’s trends.
How you wear them
with what you already haveIn about a week: links with notes on how to wear them with what you already own. Or a shopping trip together, in Athens.
The cheap thing you never wear is the most expensive.
Move the sliders and see what a piece costs you each time you wear it.
The sale “bargain”
One right piece that’s truly yours

20+ years I design identities for brands all over the world, and I still do. Alongside that, I do the same for people.
Best Agency of the World 2015 · Best Brand Awards
Personal Shopping
Incl. VAT · depending on duration. You buy the clothes yourself, on the budget we set together.
Before anything else, we talk. You tell me what brings you here and what you’d like to change. If it’s not right for you, I’ll tell you.
Tell me what you’re looking for.
The intro call: 20′, by video or phone, no commitment. We get to know each other, you tell me what’s on your mind, and I tell you honestly what would suit you, even if I’m not the right person to work with. Pick a time in my calendar, or write to me here and I’ll reply personally within 1–2 working days.
Thank you! ✨
I’ve received your message and will reply personally soon. Check your SPAM folder too.
Want the whole journey, with tools of your own for good?
- DiscoverDiscover who you are
- EmbraceExpress yourself through style
- CelebrateCelebrate your style identity!
Before you begin.
How does it work online?
A short briefing, then I send you up to 3 curated pieces with links and styling notes.
Is there a minimum budget?
No. We set the budget together in the briefing.
Will you only suggest expensive brands?
No. Quality doesn’t depend on how luxury a brand is. We find quality, timeless choices on any budget, and we think about second-hand and alterations too.
Is it possible outside Athens?
Online from wherever you are. In person in Athens; outside Athens by arrangement, with accommodation and travel costs.
When do I pay?
By bank transfer, before the session. A receipt is issued.


















