I design identities. Now, for people too.
I’m Sophia Georgopoulou, an identity designer and creative director based in Athens, with 20+ years of experience in branding and work in Greece and abroad.
Founder of Style BY DESIGN™ · Identity Designer & Style Aligner
I see women who are so much more than the image they show. I am one of them.
I’ve worked with brands and identities for years, yet it took me a long time to find my own image. A long time to see myself clearly and feel at ease with what I saw.
My own search changed the way I see image.
I studied personal styling, I keep studying Human Design and, through my experience in branding, I began to connect identity with the way it’s expressed outwardly. I spent a year and a half designing Style BY DESIGN™: how to bring branding, self-knowledge and styling together into one journey. And I still design brands every day.
This is why I think personal expression and style are self-awareness first. It’s identity.
That’s how it becomes effortless: when you own your style, you don’t need to pretend.
I’m not interested in telling you what you “should” wear. I don’t believe in fixing. I believe in understanding yourself, in authenticity, in freedom of expression.
I believe every woman deserves to feel confident, authentic and joyful in the way she dresses. And to shine from within!
Before people, brands.
I love creating authentic brands that tell meaningful stories: from olive oil in Tunisia and vegan ice cream to burgers in Paris and Greek yogurt for China.
Just as every strong brand starts from its truth, a personal image gains its power when it reflects your true self.
I founded my own design studio in Athens in 2012. Best Agency of the World at the Best Brand Awards 2015, and dozens of international awards: WOLDA, ICMA, Hiiibrand, Pelicanor, Packaging Awards.
Branding taught me to start with identity before moving on to the image. It taught me proportion, contrast, expression, colour, relationship, balance, intensity, quality, space. Everything that makes a composition work also works in styling. The 7 things it taught me →
Selected clients: TITAN Cement Group · Sokos Winery · Kosteas Distillery · Plan(e)t Foods · Dorian LPG · Cargonav · Michaelides Winery · Tanko Pet Food · Municipality of Filothei-Psychiko · Caravana.fr
Human Identity Design
The words “styling” or “image consulting” don’t quite describe what I do. So I coined a new term.
In Style BY DESIGN™ I apply the Human Identity Design method: we start from who you are, clarify what you want to express and translate it into an image.
The difference between a personal stylist and me.
A personal stylistHelps you choose what to wear and how to combine it.
I help you understand what you’re looking for, why you choose it and how to create your own style.
A personal stylistSuggests options for you.
I give you tools and a way of thinking, so you make your own choices.
A personal stylistFocuses on your image.
I start from your identity and translate it into an image.
I don’t give you ready-made answers or strict rules. I give you tools to discover and express your own Style Identity. And if you want a stylist later on, you’ll have a clear brief to give them.
Recognise who you are. And turn it into an image.
Together we’ll clarify what expresses you and translate it into colours, lines, textures and personal style.
- You discover who you really are.
- You learn what energy you want to give off, by understanding your aura.
- You turn your inner uniqueness into personal style.
- You learn to translate yourself into an image.
My goal: for you to see that you don’t need to become someone else. To recognise, accept and love who you already are and make it your own way of expressing yourself.
My vision
To show that styling isn’t random. It isn’t just clothes. It’s identity design: A way to translate your identity into an image.
My mission
To guide women to recognise and accept who they are, to clarify what they want to express and to translate it into their own style identity.
Book a free intro call
You tell me where you are and what you want to change, and I tell you honestly whether I can help.
