You’ve changed. Does your image still express you?
I’ve designed identities for brands for 20+ years, and I still do. Alongside, I do the same for you: we start from who you are and arrive at an image that feels like you.
Before styling, what comes first?
- “what suits me”“who I am”.
- proportions, rules and what “flatters” mewhat I want to communicate.
- body type and which lines suit mehow I want to feel, and to be, in how I look.
- colour analysis and which colours suit memy aura and my mood.
- “what should I wear today?”“what do I want to say” and “how do I want to feel today?”
First you get clear. Then you choose.
You can know every styling rule and still not see yourself in how you look.
Identity first. Then the image.
The alignment between who you feel you are and what your style shows.
- Your identitywho you are inside.
- Style BY DESIGN™we clarify what’s truly yours and how you want to express it.
- Stylingwhat shows on the outside: the clothes, the colours, the details.
When you know what you’re looking for, your choices find their direction and you stop wasting money. You walk into a shop and know that 5% of it is for you. Because you’ll know.
Then your style looks “put on”.
Just as a brand needs consistency, clarity, a message and an image, so do you.
I created Style BY DESIGN™ because I am exactly the woman I’m speaking to. It took me a long time to find my own image.
My goal is: for you to see yourself in what you wear and feel confident.
The words “styling” or “image consulting” don’t quite describe what I do, so I created the term: Human Identity Design. In branding, strategy comes before design: the digging, the brief, the positioning. First you discover what makes a brand unique and what it wants to express. Only then does design gain meaning and last over time. Here I apply the same logic to you. I combine branding, self-knowledge and Human Design to discover what truly expresses you. Then, through styling, we translate that knowledge into a personal image. Because before you decide what to wear, you need to know what you want to express. Style BY DESIGN™ creates that clarity: it helps you understand what is truly yours, what you want to express, and how to make more conscious decisions about your image.
I don’t dress you in my taste.
I help you understand why something is yours.
So you can choose with more clarity, stop wasting money, experiment without getting lost and, in the end, not need anyone else to tell you what to wear.
A Journey of Identity & Self‑Alignment.
Aligning your true self with your outward presence.
Discover (in)
Who you are
We get to know you in depth, not to “fix” you, but so you can see what is truly yours.
Embrace (out)
How it shows
We translate it into colours, silhouettes and looks from your own wardrobe.
Celebrate (in + out)
You live it
You leave with confidence, with your own tools, your own Style Manifesto and Aligned Identity Book, to use whenever you need them.
ready for your own journey?
Three ways to show who you are.
From a complete journey to one focused conversation. Together we’ll find what fits you.
1:1 Style BY DESIGN™
I want to understand myself and develop my own style.You discover who you are, learn how to express it, and leave with your own tools, method and way of thinking, to carry on by yourself.
Identity Portrait
I want a clear personal direction.A personal “diagnosis” of your identity and a clear style direction.
The One-Off
I need help with one specific decision.60 minutes for a specific style question that’s on your mind.
Answer four questions and find where to start.
Είσαι Φαίνεσαι.
When who you are and what you show say the same thing, style becomes effortless and natural.
Every woman, uniquely herself.
Τολμηρή · Ζεστή · Δυναμική · Αυθεντική · Αβίαστη · Κομψή · Φυσική · Boho · Ρομαντική · Γαλήνια · Παιχνιδιάρα · Δημιουργική · Μαγνητική
The structure of the programme allows a gradual understanding, both of the self and of how it can be expressed through appearance and style. The knowledge is complete and in depth, just as much as a woman needs to achieve “I am, and it shows”.
Is it for me?
It’s for you if you want to know the why behind your choices, to experiment on a clear foundation, not to get lost in rules and not to waste money. Age doesn’t matter; what matters is wanting to get to know yourself.
What do you mean by “aura”?
What you give off as a whole: you see a woman, you notice her, and you can’t say why; it isn’t necessarily her outfit. In Human Design, your aura shows how your energy reaches others and how you interact with them. You learn to express it through your clothes too.
Why do you use Human Design?
A system of self-knowledge. From your date, time and place of birth, it shows how what you consciously know about yourself combines with what works beneath the surface: how you choose, how you decide, how you relate to others. Like a user manual for being yourself without fighting your nature. It isn’t hidden or mystical, and it isn’t a prediction or a mould; teams and companies use it too. It’s one of the three tools of my method, alongside branding and styling.
Do I need to know my time of birth?
For Style BY DESIGN™, yes. Because Human Design is a core part of my method, I need your exact time of birth. For the Identity Portrait it’s better if I know it, but it isn’t essential: we can do it without it, using the method’s other tools. If you don’t know it, get in touch with me before ruling the process out. We can first see whether there’s a way to find it.
Do you do colour analysis and body type?
Yes. In fact we start there, so it feels familiar. But I don’t build on them: the tools of styling come to serve who you are.
What will I receive?
Depending on the service: 1:1 sessions, personal feedback, your own tools and, in the full programme and the Identity Portrait, your Aligned Identity Book as a PDF, designed just for you.
What will I gain?
To know what you’re looking for and why you choose what you choose. To open your wardrobe and feel that everything in it is you. To decide on your own, every morning, with confidence.
Is it worth the investment?
You buy less and buy better, wear more of what you already own and, above all, gain a way to make decisions on your own. It isn’t a look for one season. It’s your own style. You gain a clear understanding of yourself.
Do I need to buy new clothes?
No. We start with what you already own. Usually you find you need less, not more.
Is it online?
Yes. The Style BY DESIGN™ programme, the Identity Portrait and the One-Off take place online, wherever you are. Wardrobe Edit and Personal Shopping take place online and in person in Athens; Φαίνεσαι. in a studio in Athens.
Where do I start?
With a free intro call. Or take the short quiz and I’ll suggest the right place for you to start.
You are.Let it show.
If you’d also like to first understand who you are, what you want to express and how to show it, let’s talk. Relaxed, and with no commitment.
